{ "name": "seoplumbers.co.uk Trade SEO Retainer Index", "title": "Trade SEO Retainer Index", "url": "https://seoplumbers.co.uk/datasets/trade-seo-retainer-index/", "csv": "https://seoplumbers.co.uk/datasets/trade-seo-retainer-index.csv", "markdown": "https://seoplumbers.co.uk/datasets/trade-seo-retainer-index/index.md", "computed_at": "2026-09-21", "license": "https://seoplumbers.co.uk/terms", "headline": "The median published figure in the Trade SEO Retainer Index is 449 GBP across 11 sources' own pages (range 79 to 1,300 GBP), read 21 September 2026.", "quotes": [ "The median published figure in the Trade SEO Retainer Index is 449 GBP across 11 sources' own pages (range 79 to 1,300 GBP), read 21 September 2026.", "11 of the 27 named sources read in full publish a figure; 16 publish none, read 21 September 2026.", "Trade SEO Retainer Index, bundle seo-only: median 472 GBP across 10 sources, read 21 September 2026.", "Trade SEO Retainer Index, bundle website-included: median 79 GBP across 1 source, read 21 September 2026." ], "citation": "\"seoplumbers.co.uk Trade SEO Retainer Index\", updated 2026-09-21, https://seoplumbers.co.uk/datasets/trade-seo-retainer-index/.", "changed_since": null, "national": { "unit": "GBP", "n": 11, "median": 449, "min": 79, "max": 1300, "p25": 199, "p75": 640, "mean": 473.1818, "units": { "GBP": 11 }, "published_sources": 11, "named_sources": 31, "read_sources": 27, "not_published": 16, "published_share": 0.407 }, "by_axis": { "bundle": { "seo-only": { "GBP": { "n": 10, "median": 472, "min": 149, "max": 1300, "p25": 274.75, "p75": 679.75, "mean": 512.6 } }, "website-included": { "GBP": { "n": 1, "median": 79, "min": 79, "max": 79, "p25": 79, "p75": 79, "mean": 79 } } } }, "rows": [ { "source": "Get Your Website Seen - SEO pricing UK", "url": "https://getyourwebsiteseen.co.uk/seo-pricing-uk/", "figure": "£199 ", "value": 199, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "SEO packages for small businesses, from £199 a month", "source_class": "primary-provider-own-site", "text_sha256": "d914f7729cf91ca0016f6c242e992212d041b0a9eacdcea1d3d39423c793f6a9" }, { "source": "Blue Square Management - SEO prices UK", "url": "https://bluesquaremanagement.com/seo-prices-uk/", "figure": "£640", "value": 640, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "£640/ MO", "source_class": "primary-provider-own-site", "text_sha256": "64792386fa963f0bea36523edf658ed757748804329dd8ebf4bddc7ba1e8ccdf" }, { "source": "Plumber Web Design - plumber website cost", "url": "https://www.plumberwebdesign.co.uk/plumber-website-cost/", "figure": "£79", "value": 79, "unit": "GBP", "axis": { "bundle": "website-included" }, "retrieved_at": "2026-09-21", "quote": "Entry-level plumber website: £79/month (5 pages, hosting, SSL, basic SEO)", "source_class": "primary-provider-own-site", "text_sha256": "2676b3d97def1586e731b8875462edf52e92ddb441b6e5763227dd027a38750e" }, { "source": "SEO for the Trade", "url": "https://seoforthetrade.co.uk/", "figure": "£300", "value": 300, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "SEO plans from £300/month", "source_class": "primary-provider-own-site", "text_sha256": "e58bcce52b947cd7b2a9c32ff2dd582db290209f5cb7a7d51dcda1bbddeacd92" }, { "source": "The City SEO - SEO packages for small businesses", "url": "https://www.thecityseo.co.uk/seo-packages-for-small-businesses-uk/", "figure": "£149", "value": 149, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "SEO STARTER PLAN £149", "source_class": "primary-provider-own-site", "text_sha256": "239efe99f45c7ab95a39a9538dfdbc137548060ff15b579450909c427f74641c" }, { "source": "Nautilus Marketing - plumbers SEO agency", "url": "https://nautilusmarketing.co.uk/plumbers-seo-agency/", "figure": "£799 ", "value": 799, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "Our plumber SEO packages start at £799 per month, with our one-off SEO Jumpstart from £699.", "source_class": "primary-provider-own-site", "text_sha256": "69302a803aa21257d595a8b77edce04bce6996284a45a892f51a11145d6649f9" }, { "source": "SEO Bridge - SEO for tradespeople UK", "url": "https://www.seobridge.co.uk/seo-for-tradespeople-uk/", "figure": "£495", "value": 495, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "From £495/month", "source_class": "primary-provider-own-site", "text_sha256": "a9e4e82c72885d6d51220da0393e17ee9cde98fc7f0924e0365b489a3a187111" }, { "source": "Visionary Marketing - SEO pricing UK", "url": "https://visionary-marketing.co.uk/blog/seo-pricing-uk-what-you-should-pay", "figure": "£1,300", "value": 1300, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "Monthly SEO retainer (Visionary) £1,300-£2,500/month Senior-only delivery, content and links included", "source_class": "primary-provider-own-site", "text_sha256": "7a974c85ae45f906b527f9abacb685916117916bde02d1390283c388d0b9b3a8" }, { "source": "Local Search North - SEO for tradesmen", "url": "https://localsearchnorth.uk/services/seo/", "figure": "£300", "value": 300, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "Our plans start at £99/mo including the website, and SEO-Only is £300/mo if you already have a site you're happy with.", "source_class": "primary-provider-own-site", "text_sha256": "28f6f97e95268b73f05ef39150d8aedcfb055f1401e2e8760161adb8658d7ec0" }, { "source": "Neometa - SEO for tradespeople", "url": "https://www.neometa.uk/seo-for-tradespeople", "figure": "£495", "value": 495, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "£495/month", "source_class": "primary-provider-own-site", "text_sha256": "8e57b2a5f52d1a5cb641e04ddb474979bf87423712655fccdac4ba4919db1d79" }, { "source": "SoNick Marketing - SEO for plumbers guide", "url": "https://sonickmarketing.com/blog/seo-for-plumbers-guide/", "figure": "£449 ", "value": 449, "unit": "GBP", "axis": { "bundle": "seo-only" }, "retrieved_at": "2026-09-21", "quote": "Our SEO packages start from £449 per month and cover everything from keyword research and content to technical improvements and reporting.", "source_class": "primary-provider-own-site", "text_sha256": "84c04661994fa574e43b69fe79ba286584b463eef6f35ccb53f19ec1856ccd16" } ], "not_published": [ { "source": "Local Adder - plumber website cost UK", "url": "https://localadder.co.uk/blog/plumber-website-cost-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "SoNick Marketing - plumber website costs", "url": "https://sonickmarketing.com/blog/plumber-website-costs/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Local Website Design Services - website cost for plumbers and trades UK", "url": "https://localwebsitedesign.services/guides/website-cost-for-plumbers-and-trades-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Grwthhub - local SEO services cost UK", "url": "https://grwthhub.co.uk/local-seo-services-cost-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Get-Found - how much does local SEO cost UK", "url": "https://get-found.co.uk/blog/how-much-does-local-seo-cost-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Brandleap - SEO package prices UK", "url": "https://www.brandleapagency.com/seo-package-prices-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Whitehat SEO - SEO packages and pricing UK 2026", "url": "https://whitehat-seo.co.uk/blog/seo-package-prices", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Prox Digital - how much does SEO cost in the UK in 2026", "url": "https://proxdigitalagency.co.uk/how-much-does-seo-cost-in-the-uk-in-2026/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Red Eagle - how much does SEO cost UK", "url": "https://redeagle.tech/blog/how-much-does-seo-cost-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Media Village - SEO costs for small business", "url": "https://www.media-village.co.uk/marketing/how-much-does-seo-cost-small-business/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "GW Content - SEO pricing in the UK", "url": "https://www.gwcontent.com/blogs/news/seo-pricing-in-the-uk", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "ExpertSure - digital marketing agency cost calculator", "url": "https://www.expertsure.com/tools/digital-marketing/digital-marketing-agency-cost-calculator/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Nautilus Marketing - London SEO packages", "url": "https://nautilusmarketing.co.uk/london-seo-packages/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Polaris Agency - SEO costs in the UK pricing guide", "url": "https://www.polarisagency.com/marketing-insights/seo-pricing-guide/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "SerpCraft - best SEO agencies for plumbers in the UK", "url": "https://serpcraft.co.uk/best-seo-agencies-for-plumbers-uk/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" }, { "source": "Growth 4 Trades - SEO services cost", "url": "https://growth4trades.com/seo-services-cost/", "retrieved_at": "2026-09-21", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://nautilusmarketing.co.uk/plumbers-seo-agency/", "label": "Nautilus Marketing - plumbers SEO agency", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://localsearchnorth.uk/services/seo/", "label": "Local Search North - SEO for tradesmen", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://getyourwebsiteseen.co.uk/seo-pricing-uk/", "label": "Get Your Website Seen - SEO pricing UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://seoforthetrade.co.uk/", "label": "SEO for the Trade", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.plumberwebdesign.co.uk/plumber-website-cost/", "label": "Plumber Web Design - plumber website cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://studio36digital.co.uk/seo-packages/", "label": "Studio36 Digital - SEO packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.thecityseo.co.uk/seo-packages-for-small-businesses-uk/", "label": "The City SEO - SEO packages for small businesses", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://bluesquaremanagement.com/seo-prices-uk/", "label": "Blue Square Management - SEO prices UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.neometa.uk/seo-for-tradespeople", "label": "Neometa - SEO for tradespeople", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://localadder.co.uk/blog/plumber-website-cost-uk/", "label": "Local Adder - plumber website cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://sonickmarketing.com/blog/plumber-website-costs/", "label": "SoNick Marketing - plumber website costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://sonickmarketing.com/blog/seo-for-plumbers-guide/", "label": "SoNick Marketing - SEO for plumbers guide", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://localwebsitedesign.services/guides/website-cost-for-plumbers-and-trades-uk", "label": "Local Website Design Services - website cost for plumbers and trades UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://grwthhub.co.uk/local-seo-services-cost-uk/", "label": "Grwthhub - local SEO services cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://get-found.co.uk/blog/how-much-does-local-seo-cost-uk", "label": "Get-Found - how much does local SEO cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.brandleapagency.com/seo-package-prices-uk/", "label": "Brandleap - SEO package prices UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whitehat-seo.co.uk/blog/seo-package-prices", "label": "Whitehat SEO - SEO packages and pricing UK 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://whito.co.uk/research/uk-agency-retainers/", "label": "Whito - UK agency retainers research", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://proxdigitalagency.co.uk/how-much-does-seo-cost-in-the-uk-in-2026/", "label": "Prox Digital - how much does SEO cost in the UK in 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://visionary-marketing.co.uk/blog/seo-pricing-uk-what-you-should-pay", "label": "Visionary Marketing - SEO pricing UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://redeagle.tech/blog/how-much-does-seo-cost-uk", "label": "Red Eagle - how much does SEO cost UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.media-village.co.uk/marketing/how-much-does-seo-cost-small-business/", "label": "Media Village - SEO costs for small business", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.gwcontent.com/blogs/news/seo-pricing-in-the-uk", "label": "GW Content - SEO pricing in the UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.expertsure.com/tools/digital-marketing/digital-marketing-agency-cost-calculator/", "label": "ExpertSure - digital marketing agency cost calculator", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://nautilusmarketing.co.uk/london-seo-packages/", "label": "Nautilus Marketing - London SEO packages", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.polarisagency.com/marketing-insights/seo-pricing-guide/", "label": "Polaris Agency - SEO costs in the UK pricing guide", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://serpcraft.co.uk/best-seo-agencies-for-plumbers-uk/", "label": "SerpCraft - best SEO agencies for plumbers in the UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.seobridge.co.uk/seo-for-tradespeople-uk/", "label": "SEO Bridge - SEO for tradespeople UK", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://growth4trades.com/seo-services-cost/", "label": "Growth 4 Trades - SEO services cost", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://clickboosters.co.uk/resources/blog/how-much-does-seo-cost-trade-business-uk", "label": "ClickBoosters - how much does SEO cost for a trade business", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.google.com/search?q=seo+for+plumbers+uk+cost+per+month", "label": "google.com", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 11 of the 27 named sources that could be read published a usable figure; 16 published none and are recorded as not published, never filled in; 4 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 252 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the median, minimum and maximum PUBLISHED monthly retainer across every GB agency that publishes one, split by tier, by whether a website is bundled in, by contract length and by trade specialism; the share of agencies publishing a rate at all against those quoting only after an audit; and the published entry floor against the published 'do not go below' figure that the same agencies write - which is a contradiction this market states openly and nobody tabulates.", "embed": "

449 GBP

median published figure, Trade SEO Retainer Index, across 11 sources, read 21 September 2026

Source: seoplumbers.co.uk Trade SEO Retainer Index
" }