Local SEO cost UK: Trade SEO Retainer Index

Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).

28 of the 50 named sources that could be read published a usable figure; 22 published none and are recorded as not published, never filled in; 2 could not be read (blocked, dead or unreachable) and count nowhere.

The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source for each breakdown it prices, in GBP (a source's median where its page yielded several accepted sentences for one breakdown), so a page that gives figures for several breakdowns gives one for each and N counts 31 figures, never sentences; 514 candidate sentence(s) were refused by a reviewer with the reason recorded.

The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the median, minimum and maximum PUBLISHED monthly retainer across every GB agency that publishes one, split by tier, by whether a website is bundled in, by contract length and by trade specialism; the share of agencies publishing a rate at all against those quoting only after an audit; and the published entry floor against the published 'do not go below' figure that the same agencies write - which is a contradiction this market states openly and nobody tabulates.

514 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.